Mählers' snow ploughs & Rasco's spreaders – a winning concept for Norwegian and Swedish roads
Mählers is gearing up to become a full-range supplier of road maintenance equipment. At the end of February 2018, RASCO signed an exclusive distribution agreement for Sweden and Norway with Mählers.
RASCO is one of Europe's leading manufacturers of professional equipment for road infrastructure maintenance. RASCO's truck-mounted SOLID and Liquid spreader series have been used for road maintenance in Scandinavia for many years. SOLID C is the most popular model with most Scandinavian customers.
“Mählers is the Nordic region's biggest manufacturer of winter road maintenance equipment for trucks, but in recent years we've received many inquiries about products not included in our range. The agreement with RASCO means we’re now a full-range supplier for both winter and summer maintenance equipment," says Roar When, Head of Marketing & Sales at Mählers
The companies' product portfolios complement each other perfectly. RASCO spreaders' ability to handle tough, demanding Nordic conditions and Mählers front and side-mounted ploughs manufactured to Scandinavian standards, are a perfect combination. As the exclusive distributor of RASCO products in Norway and Sweden, Mählers will be able to offer a full range of winter maintenance solutions to its customers.
Roar Wehn has great confidence in the reliability of RASCO's products.
"We were already acquainted with some of RASCO's products, and we have full confidence in their quality. Following a number of interviews with customers who use RASCO's products today, and with key personnel within RASCO, we're convinced that this is something we want to complete our product range with," says Roar Wehn.
RASCO's philosophy is to offer year-round road infrastructure maintenance. In addition to spreaders, RASCO's product portfolio includes various types of snow ploughs, verge mowers, brushes and street washers, all of which will be available through Mählers' distribution network.
Ivan Franičević, RASCO CEO points out the importance of the agreement.
"RASCO started business 28 years ago as a small company with just two employees. Today, we can proudly say that our know how, experience and effort have led to this distribution agreement with one of the leading manufacturers of snow ploughs in the Nordic region. Being present in more than 30 markets around the world, means RASCO understands that the choice of the right distributor is the key to success.”
"We're convinced that our partnership with Mählers will provide our customers with unrivaled added value."
Read more about RASCO's and Mählers' products at www.rasco.eu and www.mahlers.se or contact the salesman concerned at Mählers directly.